Calgary toasting to rise in craft breweries following change to Alberta liquor regulations

Press release Thriving microbrewery industry a bright spot in light of current economic conditions Calgary is now reaping the benefits of the amendment to Alberta’s liquor legislation that put an end to the production-capacity limit of 5,000 hectolitres minimum per year, and is seeing a significant rise in the number of craft breweries in the […]

Beer and food pairings for perfect occasions

By Roger Mittag There are those who believe that once the season changes, it’s time to switch beverages to one better suited for the colder climate, but that couldn’t be further from the truth. Beer is the perfect drink to entertain with or to match with seasonal menus based on flavour rather than type. Its […]

How your beer glassware can serve up better profits

By Roger Mittag Glassware is one of those intangible items in hospitality that is often taken for granted. For centuries in North America, beer glassware has not been given a second thought. However, things have changed for the better. Breweries are now developing glassware that is designed to enhance the flavour and aromatic profile of […]

Budweiser Canada’s new Prohibition Brew

Press release Uncompromising taste in an uncompromising non-alcohol beer Budweiser Canada today revealed that Canadians will be the first in the world to be introduced to Budweiser Prohibition Brew, a naturally-brewed beverage designed to elevate perceptions of non-alcoholic beer as a smart and refreshing choice for just about any occasion. The newest brand in the […]

Age of change: Why millennials could be your biggest market

By Alex Powell and Priya Rao Kids these days! Usually when we utter those words it’s while we’re shaking our heads in dismay. Today, however, we’re thanking the millennial demographic (those born between 1982 and 1995) for a resurgence of interest in fine beverages. If you haven’t read this article from The Back Label yet, […]

Increasing the profitability of draught beer

By Roger Mittag For as long as I can remember, beer has been ‘just’ beer. It has been refreshingly easy to drink and for the longest time, most beers tasted the same. The harsh reality is that most draught beer purveyors simply didn’t give it a second thought. Sure, we all need draught beer but […]