A strategic tequila program can boost beverage sales

By Katy O’Donnell Tequila isn’t just showing up in shots and in margaritas anymore – guests are drinking it neat, trying different expressions and becoming more curious about what’s behind the bar. For restaurants, that interest opens up more ways to sell the category, but adding five more bottles to the back bar isn’t much […]

Consumers are looking for a healthy spin on non-alcoholic beverages

Beverages continue to play an important role on restaurant menus this year. From the functional to the health-conscious, hydration to happy hour, guests will be ordering off the drink menu this summer with wellness in mind. Colourful, fruity drinks are always popular once the warmer weather hits, but this year, tropical flavours are in hot […]

Energy drinks continue to gain momentum on menus

As operators try and come up with innovative menu items to attract attention and boost traffic, some coffee shop chains have recently added energy drinks to their caffeinated beverage lineups. Studies show that about one-third of grocery shoppers repeatedly buy energy drinks, with the sales of caffeinated beverages rising 73 per cent from 2018 to […]

Give your beverage menu a glow-up with summer’s top trends

With patio season in our sights, it’s the perfect time to take a look at your beverage menu and see where it can be spruced up. From cocktails to mocktails, choose trendy ingredients, interesting garnishes, and pretty presentation to take your drink menu to the next level. 84 per cent of consumers think that restaurants […]

Spring’s swicy trend hits beverage menus

This season’s “swicy” trend, a mashup of sweet and spicy flavours is making its way onto beverage menus. According to research, the pairing of sweet and spicy flavours is up 38 per cent from last year on menus, with hot and honey flavours added to everything from chicken wings to burgers to beverages. Recently, Starbucks […]

Creating a sensational summer menu

If you’re looking for a way to excite returning guests, capture the attention of new visitors, and keep costs down, a seasonal menu might just do the trick. As we head into summer, and fresh flavours and ingredients become available, there’s an opportunity to brighten up your menu and tighten your margins. Treat your summer […]