Tip of the Week Sponsored By: The summer can often be the busiest time of the year for bars and restaurants, particularly those with patios. Take advantage of all that extra business by upselling special promotions for your summertime guests. Special prices on summertime staples can go a long way. A summer menu can contain […]
By Kristin Menas The following trends will continue to make a big impact on restaurant menus this year. Below we will highlight some of the leading menu trends to watch on Canadian menus. Pretzels About the trend: A number of operators are experimenting with pretzels beyond pretzel buns, including the use of this salty snack […]
Press release First three Starbucks Canada locations launch select menu of savoury sharable plates along with Canadian and international wine, Canadian craft beer and cider Today, Starbucks announced the first three locations in Canada to launch the new Starbucks Evenings menu. Starting April 5, the stores at 3079 Bloor St. W., 446 Spadina Rd. and 1740 […]
By Jasmine Kafka How can restaurants that cater to families gain a competitive edge in today’s fierce market? The NPD Group’s latest study examined a number of unique restaurant visits as opposed to the traditional breakfast, lunch and dinner segments. NDP’s CREST report found 18 unique visit situations, of which family visits accounted for 20 […]
By Jasmine Kafka Consumer trends are reaching the point where restaurant operators need to seriously consider adding healthier items and nutritional information to their kids’ menus. 78 per cent of Canadian parents state that health and nutrition are important factors in their purchasing decisions at restaurants (Menu Labelling Remains Important Issue for Canadians, Technomic, 2014). […]
By Diane Chiasson There is a lot of information out there on designing a menu with regards to eye patterns, fonts, layouts, category management, wording and cost. Nevertheless, it is important to remember that your menu is your best marketing tool and to treat it as such. Having worked as a restaurant and retail consultant […]
By Diane Chiasson It’s a well-known fact in the restaurant and foodservice industry that your menu is your most effective marketing tool. Your menu not only needs to be interesting enough to draw customers into your operation, but it also needs to create opportunities for you to get those customers to spend as much as […]
By Diane Chiasson Guess which group of spenders has the most disposable income? Although most marketing companies believe the 18 to 40 year olds are the hottest group, the truth is baby boomers (born between 1946 and 1964) have the most cash to spend. Many in the 55+ group have retirement and pension plans that […]
By Diane Chiasson Spring is just around the corner, which means it’s time to get started on plans for two of the restaurant industry’s busiest days – Mother’s Day and Father’s Day. Children celebrate their parents by taking them out for lavish meals, so this is your opportunity to increase sales and bring in future […]
By Diane Chiasson Everyone in the restaurant industry knows that your menu is your most important marketing tool. What’s on your menu – whether it’s online, a brochure in the mail or regular foot traffice – will either convince potential customers to walk into your restaurant … or keep walking. But before you rip up […]
