Creative holidays fuel QSR LTOs

While scheduling LTOs around holidays is not a new concept, some QSRs are creating their own reasons to celebrate, designed to attract guests with new and unique offers. By creating something different and offering something unexpected, operators are working to stand out and get attention early in the year. We started to see this recently […]

Creative takes on 2025 LTOs

The new year kicks off with QSRs vying for diner dollars, aiming to bring in more traffic, and creating a momentum that lasts throughout 2025. Some QSRs are starting off the year creative LTOs to help attract attention and offer something new to their guests. RELATED: Limited-time offers can help operators attract and retain customers […]

Value-centered promos to end 2024 and begin 2025

Many QSRs have experimented with value offers in recent months, some targeted at increasing traffic and some designed to up loyalty membership. As competition continues to rise in attracting and retaining consumers, December’s value-centric offers helped end the year on a high note, while others are launching new LTOs to get a jump on the […]

Out-of-the-box restaurant promotions for the holidays

As the holidays approach, some restaurants are pulling out all the stops to attract attention, get guests talking, and stand out from the competition. Creative marketing and LTOs could be just the leg-up operators need this season to raise revenues and generate more traffic. Here are some of the ways that QSRs are stepping up their […]

Christmas menus continue to pop up at Canadian restaurants

While seasonal features have been around since late fall, with flavours like peppermint and gingerbread on menus, some operators are giving guests something new and exciting with Christmas-themed menus to round out the end of the year. RELATED: November brings early holiday menus to QSRs McDonald’s Canada has adopted a Grinch theme, recently introducing a […]

QSRs continue to evolve through 2025

Value, technology, and sustainability were hot topics this year, as diners continue to watch their pennies. This fall saw many QSRs creating value meals and offering LTOs to compete in this space, many extending those deals as momentum grew, along with adding technology to improve operations and help address some of the labour shortages into […]

November brings early holiday menus to QSRs

While Thanksgiving and Halloween are still fresh in our minds, some QSRs are already embracing the holiday season, adding festive flavours and LTOs to their menus this fall. According to studies, 60 per cent of consumers start holiday shopping before American Thanksgiving, getting in the spirit early in the season. Some QSRs are capitalizing on […]

Value continues to stand out on fall menus

The consumer perception of value has not shifted all that much, but smaller budgets and rising prices have made it a top priority for restaurant diners. Consumers still want to dine in their favourite restaurants, but they are looking for more for their money when they visit. In 2024’s Q1, 52 per cent of consumers […]

QSR competition grows as more chains open Canadian locations

As many restaurant chains continue to tackle inflation, labour shortages, and supply chain disruption, some QSR chains are growing, expanding and adding locations to their portfolios. Many of these chains are expanding over the border, from the United States into Canada. Papa John’s was early in its Canadian expansion, opening its first location in 2000, […]

Is pumpkin spice passé?

While pumpkin spice has dominated fall menus for the last several years, it looks like that may be changing.  Are consumers tired of pumpkin? Even though online search results for “pumpkin spice latte” are up 227 per cent, research shows that 45 per cent of people would choose an alternate flavour, listing cinnamon (39 per […]