Diner preferences continue to influence trends and restaurant menus, and as a result, beverages are getting glow-ups to reflect seasonal tastes. New QSR drinks are blooming this season, adding colour, flavour, and indulgence to the menu, from refreshers to dirty sodas and beyond. Second Cup recently introduced its spring and summer offerings, featuring fruity options […]
LTOs are a regular – often seasonal – practice in the QSR space, but as operators compete for consumer attention, some are upping the perceived value with personalization options that improve guest experience and make it their own. Value is key with today’s consumers and combining lower pricing and limited availability with customizable options that engage […]
As consumers continue to search for more value from their dining experiences, remaining price sensitive and selective about discretionary spending, many QSRs are creating value menus to try and attract the attention of value-seeing customers. While the guest perception of value certainly is not limited to lower prices, some operators are starting the year off […]
Holiday menus are continuing to launch as fall progresses, and while traditional flavours like peppermint and gingerbread still reign supreme, some operators are embracing a new theme for their seasonal menus. From green-coloured food items to turkey alternatives, here are some of the restaurants adding fun and innovative LTOs to their holiday offering: McDonald’s is […]
As the holiday season ramps up and more consumers start their holiday shopping, some QSRs are broadening their revenue base with seasonal merchandise. The idea that fans of the business can enjoy something unique and keep the restaurant top of mind while marketing for the company with logo-ed merch can be a compelling reason for […]
It’s scary season, and some QSRs are embracing Halloween-themed LTOs for October. Seasonal promotions allow restaurants to provide a fun new experience for guests, stand out from the competition with unique offerings, get guests excited to try something novel, and an opportunity for brand expansion through social media. As many fall menus were introduced late […]
As consumer dining preferences continue to shift, there are about 1.3 million vegetarians and 700,000 vegans in Canada, with 42 per cent of consumers now identifying as flexitarian. The flexitarian trend is continuing to grow, allowing people to cut back on their meat consumption for health or environmental reasons, while not completely eliminating it from […]
In recent years we’ve really seen a rise in partnerships between businesses and celebrities in an attempt to raise awareness, reach a greater audience, and establish brand credibility. Many QSRs have gone this route, partnering with everyone from popular social media influencers to pop stars, in an effort to stand out and attract attention. This summer […]
As the weather heats up, so are many restaurant deals! More and more operators are looking for ways to increase value for their customers through creative offers, updated menus, increased loyalty perks, and more. Here’s a look at some of the recent additions to value menus for the summer: Chuck E. Cheese recently announced a few […]
With spring on the horizon, consumers can get excited about warmer weather and seasonal flavours, now starting to appear on spring menus. While it’s still early in the season, some QSRs are getting a head start on spring with early launches, new menu items, and seasonal LTOs. Starbucks has recently announced new items on the […]
