Use your online presence to get more restaurant visits

As restaurants compete for customers in a crowded marketplace, how can your business stand out from the competition? Getting attention for your restaurant is the name of the game. After all, you won’t fill those seats if they haven’t heard of you. Whether you have a solid marketing strategy or you’re giving the old one […]

4 touchpoints to stamp with your new brand today

By Sydney Ahmadian You’re excited to earn 23 per cent more income with a great branding campaign. You’ve pinned down your brand story and identity. Now, it’s time to apply your shiny new brand to the four major customer touchpoints: your menus, website, marketing materials, and ordering app profiles. 1. Your menus Menus are prime […]

Restaurant branding during COVID-19: being memorable

The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]

Restaurant Branding During COVID-19: Developing your brand guide

In Part I of a new three-part look at restaurant branding during the pandemic, we assess how operators can lay solid marketing foundations By Doug Radkey Hospitality, since the beginning of time, has been about building connections. That right there is not going to change, even with a global pandemic thrown our way. Even though […]

Music Drives Restaurant Success

Imagine walking onto what you would expect to be an upbeat patio only to be welcomed by silence. Awkward, right? Music is an emotionally-rooted medium that draws on nostalgia and emotion to set a comfortable ambiance. And when it’s not there, customers notice. Whether looking to experience authentic Indian food, a rowdy Irish pub, or a […]