By Mark Plumlee Consumers are more fractured than ever before. People receive their information from different channels and different devices, and businesses and brands must compete with a thousand other distractions at any given moment. This makes the job of marketing a restaurant much harder, but it also provides interesting opportunities for omni-channel marketing. Advertising […]
Restaurant operators, staff, and patrons have embraced increased technology over the past couple of years, both by preference and necessity. QR codes, which had existed prior to the pandemic but have surged in prominence since 2020, look like they’re here to stay. At first, part of that motivation was an early belief that COVID-19 spread […]
By Megan Prevost Once upon a time, there wasn’t a huge debate between different types of menus. Restaurants simply offered standard print menus. While there were tons of different options in the print menu world (and still are), it’s up to restaurants to decide which type best fits their needs and brand image. However, after […]
By Mark Plumlee Over the past two years, thousands of restaurants have shut down across the country. Others have shut down their brick-and-mortar stores and moved to a permanent takeout model. In the place of restaurants that shut down, many new ones have sprung up to take their place. We’re left with an industry full […]
Never has nailing your customer experience been more important. That certainly applies to your online menu at a time when off-premises consumption has become such a staple of the foodservice industry. In a recent webinar titled “Ensuring Great Menu Experience”, Paytronix’s Chris Zeigler talked through how operators can perfect their online menu experience. At the […]
By Sean Beckingham For years, the relationships between restaurateurs, menu selections and hungry patrons remained mostly unchanged, various exceptions always included. Enter social media, an online voice of fandom, frustration and customer-on-keyboard justice; food photos, on-site selfies and reviews, both positive and scathing. Before the golden age of the Internet, consumers had to go in-house […]
