Restaurant Branding During COVID-19: Building connection with your community

In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]

White Spot launches BC’s Own campaign to connect with guests and celebrate community roots

Press release Nothing says BC like White Spot! The BC born-and-raised restaurant chain is boldly laying claim to the official title of BC’s Own – reflecting a long-time commitment to supporting communities, farmers and suppliers across the province, from Vancouver Island to Northern BC, and just about every place in between. White Spot buys more locally-sourced ingredients […]