In foodservice and beyond, human connection cannot be an afterthought

By Tom Nightingale Foodservice has been going through something of a technological revolution in recent years, an apparent long-term shift that took another leap forward during the pandemic. Increased digitization and automation bring benefits, such as increased convenience and accessibility, but what it cannot and should not attempt to replace is human connection. Perhaps now, […]

Cutting the cord: Upgrading the customer experience

The pandemic has made clear the importance of internet connectivity for restaurants By Jason Falovo The economic impact of the COVID-19 pandemic on the restaurant industry is well-documented, with the closure of about 12,000 Canadian restaurants since the pandemic started. While online food delivery has grown, full-service visits to restaurants have declined significantly and were […]

Restaurant Branding During COVID-19: Building connection with your community

In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]

White Spot launches BC’s Own campaign to connect with guests and celebrate community roots

Press release Nothing says BC like White Spot! The BC born-and-raised restaurant chain is boldly laying claim to the official title of BC’s Own – reflecting a long-time commitment to supporting communities, farmers and suppliers across the province, from Vancouver Island to Northern BC, and just about every place in between. White Spot buys more locally-sourced ingredients […]