What are customer profiles — and why should you build them?

By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining […]

The dichotomy of third-party delivery services

The debate around third-party delivery apps is intensifying amid the economic impacts of COVID-19 By Tom Nightingale For the foodservice businesses and restaurants that have been able to survive the last 12 months of COVID-19 pandemic, keeping up with the fast rate of change has been vital. In particular, operators across the country have had […]

Protecting customer data at restaurants

By Kavita Sabharwal-Chomiuk By now, everyone has heard of the data breach at credit bureau Equifax, which only impacted about 8,000 Canadians, but was estimated to have effected over 145 million American customers, according to an Oct. 2 article from CBC. Lesser known, however, are the data breaches that have hit restaurants, and there have […]