Restaurateurs embrace technology ahead of a looming recession

By Mo Chaar The challenges for Canadian restaurateurs from the last few years continue as we face a possible recession. Inflation has increased costs across the board, placing financial pressure on restaurant guests and operators alike. As a result, restaurateurs face heightened pressures of meeting customer expectations, finding labour, implementing cost-effective ways to meet changing […]

What are customer profiles — and why should you build them?

By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining […]

Restaurants can learn from sports to drive customer loyalty

By Mo Chaar As sports fans across the country don their team jerseys to cheer loudly with their household from their couch and set the pace for a new normal of household homegating, restaurants should look to major sports franchises for inspiration on driving customer loyalty and rebuilding their customer base. Restaurants have been put […]