What is your restaurant missing?

By Megan Prevost Success in the restaurant industry often comes from a passionate pursuit to make things better, but what is your restaurant missing? In an industry as volatile and unpredictable as this one, it’s important to stay on your toes, and pay attention to customer retention trends, customer satisfaction levels, and your competitors. No […]

What are customer profiles — and why should you build them?

By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining […]

How technology is enabling the future of the foodservice industry

By Ziv Schierau Discussing the intersection of technology and dining lends itself easily to extremes. For example, you might imagine ‘The Restaurant of the Future’ — a Jetsons-like scenario — where automation has completely taken over every aspect of the dining experience, where meals are served using 3D-printers and each meal comes out perfect, every […]