By Robert Lyons Our previous article in this series on how to ensure a successful trade show experience discusses tips on how to create pre-show buzz. If you’ve read the article, you may remember that we shed light on the importance of keeping attendees’ needs top-of-mind and provide three very important questions for you to […]
From “word-of-mouth” to “word-of-mouse,” here’s how to get people talking about your business By Toan Dinh Great food and great service are the most essential elements of any successful marketing campaign. Why? Because a great dining experience – with superb food, service, ambience and price – results in excellent word-of-mouth. And word-of-mouth continues to be […]
By Sean Beckingham When almost everything we do is shared online and more hours are spent in front of a tablet or computer screen than TV, there’s never been a better time to advertise on social media. However, with the rapidly changing nature of these platforms, it’s hard to know where to begin and where […]
By Roger Mittag Cold, refreshing, thirst-quenching and sociability have, for quite some time, been the catch phrases used in the marketing of beer. Throughout much of the 20th century, beer has been seen as the blue-collar drink of the masses but this antiquated image is quickly dissipating. Beer is now being given its rightful place […]
Press release After working in the Canadian food space for over five years, Toronto’s Branding & Buzzing is launching a new division dedicated to gluten-free customers and companies. Leading the latest addition is agency newcomer Rachael Hunt. With 1 in 133 Canadians suffering from celiac disease, and almost half of these avoiding gluten completely for […]
By Matt Rolfe The purpose of the majority of marketing and promotions activity is to drive people into your business. It is a way to get customers inside your four walls rather than those of your competitors. Based on all of the activity to drive people into your location I encourage you to ask yourself […]
By Alex Fraser, Cheryl Gardner and David Hopkins The future of Canadian foodservice holds some exciting new opportunities but a few familiar challenges as well. Fresh new concepts with diversified menu offerings, along with innovations in technology, social media and marketing platforms will gain momentum. However, familiar challenges such as a weak Canadian dollar, acquiring […]
Tip of the Week Sponsored By: As far as marketing your restaurant goes, sending out an e-newsletter is a fast, cost-effective and easy way to get brand recognition up for your restaurant and help garner customer loyalty. Send an e-newsletter out once per month advertising a new menu or any specials you have coming […]
By Sean Beckingham Food delivery services are becoming more popular in Canada, and we’re not just referring to pizza and Chinese take-out. Food delivery apps offer worry-free, hassle-free ways to get a wide range of meals from fast-casual places and popular restaurants. UberEATS entered the market back in February 2015, capitalizing on their successful Uber […]
By Marian Staresinic As a Maître Fromager (Cheese Master), Afrim Pristine delivers years of experience in affinage, a practice handed down through the family business, Cheese Boutique. Pristine’s cheese epiphany was realized when discovering how much more brilliant eating cheese could be at its maturation peak. “I continually strive to sell the best product possible, to […]
