More and more restaurant chains are partnering up to offer unique products, menu items, and experiences to get guests through the doors. In the last year, it seems like even more chains are finding ways to use celebrity partnerships to launch, endorse, and promote new restaurant LTOs. Recently, Ryan Reynolds announced his partnership with Tim […]
As the foodservice industry continues to change and evolve, operators are creating partnerships that bring new and creative offerings to their guests, reach broader audiences, and draw in new customers. So far this year we’ve seen some creative collabs with restaurants partnering with celebrities, video games, and complementing brands, and these alliances seem to be […]
By Mila Holosha Social media management can seem like an overwhelming undertaking, but can operators manage their restaurant’s social media accounts themselves? Not only is it possible, but it can also be highly beneficial for business. No one understands the restaurant, feels its atmosphere, and knows its essence better than someone who works there, and […]
The holidays are approaching, and gift-giving will soon be on many people’s minds, so get ahead of the demand with a solid strategy to raise gift card sales and boost your restaurant’s bottom line. A recent study conducted by Paytronix reveals that the number of digital gift cards sold grew seven per cent in 2023, […]
By Madan Kanala The restaurant industry is experiencing a technological revolution, with advancements transforming how businesses operate and interact with customers. To stay relevant and competitive, technology solution providers must tailor their products to meet the unique needs and challenges of the restaurant sector. Here are some of the vital changes that technology providers should […]
Collectables are coming back, and we’ve seen several restaurant campaigns recently, ranging from drinkware to clothing, and more. When polled, 76 per cent of consumers agree that collectable promotions get their attention, and 63 per cent feel that collectables would entice them to visit or purchase from the brand. By their very nature, collectables offer […]
More and more operators are finding ways to maximize revenues with creative marketing. Restaurant collectables are certainly not a new concept, but they have evolved, resurging in popularity in recent years to create a sense of nostalgia for customers. 76 per cent of guests agree that restaurant collectables get their attention, and some QSRs are […]
With patio season in full swing, it’s important to make the most of the opportunity to see higher revenues before the colder weather arrives. Filling those patio seats can help you get ahead, bring in new customers, and develop relationships that will have guests visiting year-round. Operators leveraging technology can improve the outdoor dining experience, from […]
With operators and guests continuing to focus on value as part of a winning restaurant experience, it’s no surprise that some dessert menus are getting makeovers, with QSRs adding sweet LTOs this summer. 80 per cent of operators agree that desserts help raise guest cheques, so creating limited-time offers could help draw people in and […]
By Doug Radkey Do you market your restaurant spontaneously, or do you have a true marketing playbook in place? If you said both, great answer! Marketing is not intended to be static. You simply cannot “plan it and forget about it.” It’s imperative that you consistently check in on your marketing playbook and the efforts […]
