No tip, no trip: ensuring delivery drivers are treated equally can preserve revenue

A new report has warned of the importance of making sure that a restaurant’s delivery drivers are treated equally and making even tips. Paytronix’s “No trip, no trip” report notes that drivers not getting their fair share of tips could become a blow to a restaurant’s bottom line through unclaimed orders. While delivery drivers have […]

Many diners keen on metaverse, but restaurants must mitigate

The rapid evolution of technology has long been redefining restaurant consumers’ concept of “normal”. Think the move from laminated print menus as a standard to QR codes or ordering kiosks. Now, the next stop may well be the metaverse. A new Paytronix and PYMNTS Report, The Digital Divide: Technology, The Metaverse, and the Future of […]

Perfecting your online menu experience

Never has nailing your customer experience been more important. That certainly applies to your online menu at a time when off-premises consumption has become such a staple of the foodservice industry. In a recent webinar titled “Ensuring Great Menu Experience”, Paytronix’s Chris Zeigler talked through how operators can perfect their online menu experience. At the […]

Integrating digital & on-site experience is key to driving restaurant sales

A new report from Paytronix has found that restaurant managers are increasingly looking to integrate physical and online customer experience as a key component of their innovation strategy to boost restaurant sales. The 2022 Restaurant Friction Index found that a cross-channel ordering experience has become an integral approach. Four in 10 (41 per cent) of […]

Restaurants turn to gift cards to aid pandemic recovery

As restaurants recover from the devastating effects of 2020 and face new virus-, labour-, supply-chain and inflation-related challenges on an ongoing basis, gift cards are proving a vital tool to provide much-needed additional revenue and to acquire new customers. That’s according to a new Restaurant Gift Card Sales Report 2022 from Paytronix and PYMNTS, which […]

When it comes to customer loyalty, mobile apps are the key to the lock

A new authoritative report has found that nearly half of diners engage with a customer loyalty program in at least one way in at least one type of restaurant, and adds that mobile apps appear to be the key to maximizing this interest. PYMNTS and Paytronix’s Digital Divide Report: Minding The Loyalty Gap has spotlighted […]

The rising importance of multiplatform operations

The increasing prominence and profitability of off-premises dining has been a prominent accelerated shift throughout the pandemic. Now and moving forward, restaurants must realize that appealing to the multiplatform customer is vital for survival and success. Financial services company Rabobank estimates that even coming into COVID-19, off-premises sales had increased nearly four times faster than […]

Delivery aggregators & the costs of convenience

A new report has shed light on the extended effects of the pandemic on food delivery aggregators and third-party delivery apps. The inaugural The Digital Divide, Aggregators: The Cost Of Convenience, a collaborative PYMNTS and Paytronix report, examines the spending habits of restaurant customers in the U.S. It found that many consumers came to rely […]

Understanding loyalty programs in the pandemic age

Several key lifelines emerged for restaurants and other foodservice operations during the worst of the pandemic, from online ordering to curbside pickup and delivery and contactless payments. Another prominent trend was recognition of the importance of loyalty programs. Loyalty programs not only create a lasting connection between patrons and a restaurant and/or brand, but they […]

Consumers demanding more ordering and loyalty options

Restaurant customers want to use multiple ordering and purchasing options and restaurants must respond if they are to capture more business, finds a new report from Paytronix. The Delivering on Restaurant Rewards: The Value of Multichannel Ordering Options report from Paytronix and PYMNTS also recommends that restaurants should reimagine their loyalty engagement strategies and expand […]