Getting your employees involved in your restaurant’s social media strategy

By Steven Chester Your servers, back-of-house staff and hosts are often your restaurant’s biggest supporters, so keeping your staff encouraged and motivated is paramount. One key way to keep your employees engaged is through an effective social media strategy. The first step to bringing your restaurant employees into the social media fold is encouragement. While […]

The dos and don’ts of online menu management

By Sean Beckingham For years, the relationships between restaurateurs, menu selections and hungry patrons remained mostly unchanged, various exceptions always included. Enter social media, an online voice of fandom, frustration and customer-on-keyboard justice; food photos, on-site selfies and reviews, both positive and scathing. Before the golden age of the Internet, consumers had to go in-house […]

How social media can help grow your brand

By Stephan Schulz Like many people, my first encounter with social media was through traditional news. Reports of major world news breaking through Twitter, or famous people posting about themselves caught my attention. Eventually, I was lured by the opportunity to showcase my work and I jumped into Twitter, then Instagram and LinkedIn. My success […]

Managing customer emotions using touch points

By Doug Radkey The restaurant industry is driven by delivering exceptional (and memorable) customer experiences. As a restaurateur, you need to realize that you don’t just sell food and beverage, you sell emotions through experiences. Your concept, whether a restaurant, bar, cafe or food truck, lives or dies by the customer emotions it creates. To […]

Marketing for the size of your restaurant

By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or […]

Why the latest social media trends may not benefit your business

By Sean Beckingham Social media applications today have a very similar story to the smartphones they find themselves downloaded onto: You finally learn how use it, you get used to its features and then three months later, a shiny newer version comes out with features both new and old. Meanwhile, popular photo sharing application Instagram […]

What new restaurants need to know about Instagram

By Kate Engineer For a new restaurant getting set to open, once you have the business name and logo developed, your next step should be signing up for an Instagram account to secure your name and begin connecting to your community. Here are some common questions about Instagram answered so you can get started on […]

Are you getting the most out of your post-trade show marketing tactics?

By Robert Lyons So you planned for your trade show and hopefully got some tips from our first article in this series on how to create pre-show buzz. Then during the show you connected with industry colleagues and potential clients and maybe even took a few pointers from our second article in this series on […]

How to keep the momentum going during a trade show

By Robert Lyons Our previous article in this series on how to ensure a successful trade show experience discusses tips on how to create pre-show buzz. If you’ve read the article, you may remember that we shed light on the importance of keeping attendees’ needs top-of-mind and provide three very important questions for you to […]

How technology is enabling the future of the foodservice industry

By Ziv Schierau Discussing the intersection of technology and dining lends itself easily to extremes. For example, you might imagine ‘The Restaurant of the Future’ — a Jetsons-like scenario — where automation has completely taken over every aspect of the dining experience, where meals are served using 3D-printers and each meal comes out perfect, every […]