By Megan Prevost While the design and content of your menu can certainly help your restaurant stand out, customers think about more than just food when they’re choosing a restaurant to dine at. Restaurant marketing professionals know that restaurants provide customers with an experience, not just dinner. Whether subconsciously or explicitly, diners select restaurants based […]
By Megan Prevost It’s that time again! Time to start planning the next month’s events and specials for your restaurant menu. If you’re having a hard time brainstorming ways to increase revenue in the month of September, consider celebrating food holidays! These holidays are simple and easy to plan for and have the potential to […]
By Megan Prevost Even if your restaurant makes the world’s best food, it won’t survive without a solid marketing strategy in place. Most restaurant marketing experts know that customers aren’t simply seeking something to eat; they’re seeking an experience. If you want to create an experience at your restaurant, you’ll want to design and establish […]
By Megan Prevost The COVID-19 pandemic has had a diverse array of particular effects on the ways Canadians think about food. In its earliest phases, the pandemic forced many people into a long-term lockdown with a very limited bubble of social connection. For obvious reasons, dining out at restaurants was taken off the table for […]
By Megan Prevost With the end of summer approaching, it’s time to take advantage of the heat while it’s still here, relishing in delicious summer faves like ice cream sandwiches and s’mores. If you’re looking for an excellent way to bring in some more customers on slower days, utilizing food holidays can bring both fun […]
By Megan Prevost Thanks to tourism, longer days, and more leisure time, summer is always a busy season for restaurants. The summer season offers numerous opportunities to create an exclusive experience for customers that they won’t find elsewhere. To create a special summer experience, start with your menu. Your menu isn’t just a piece of […]
By Megan Prevost By July, most restaurants are deep into their summer patio season. But are you making the most of your outdoor space? Having an outdoor seating option is a huge draw for any local restaurant and even more so when the patio itself has added features not found within the regular restaurant. Setting […]
By Megan Prevost It’s time again to prepare for another month of food holidays! Celebrating these types of holidays consistently can bring a fun air to your restaurant. Customers may begin to look forward to the occasion you choose to celebrate each month or every few months. These holidays are a great way to incentivize […]
By Megan Prevost There are many different strategies that can help to propel a new business to success, especially in the continually evolving world of digital marketing. Even in the digital age, one piece of old-school wisdom still holds true — word of mouth is one of the most consistently successful forms of advertising. The […]
By Megan Prevost June has arrived and with it alluring thoughts of summer, long nights, and more outdoor dining in the sun. With the summer territory (no matter where you’re located) comes an increased popularity of frozen treats and refreshing snacks. While there are over 30 national food holidays to choose from this month (and […]
