Canada is a notoriously multi-cultural country, and that is certainly reflected in the international cuisines that are on offer from coast to coast. Online restaurant reservations provider OpenTable has revealed its 2022 list of Canada’s top trending international cuisines. With Canada’s population growth and cultural diversity, it comes as no surprise that 136 types of international […]
Many chefs already know that incorporating Australian lamb as the star of a dish can breathe new life — and taste — into a menu. As lamb becomes more familiar to consumers and in higher demand, now is the perfect time for chefs and restaurants to start sourcing the best lamb product in the world. […]
By Vince Sgabellone Canadian consumers have shifted the way in which they access and consume from a restaurant menu over the past two years. How they place orders, why they choose to eat out, where they consume their meals, and who is consuming. And what about the “what”? Have Canadians changed what they have been […]
By Scott Moore There are hundreds of ice cream flavours, yet one of the most popular is and may well always be vanilla. One would also wager that the most popular pizza is pepperoni, regular potato chips are still the rage, and chicken noodle soup remains a top seller. There are many other examples of […]
Lamb is an increasingly popular choice for chefs as well as consumers both dining out and eating in. Menu Matters reports that there’s been a 14 per cent increase in lamb in casual dining over the last 10 years and a 19 per cent increase in quick-service in just the last four years, demonstrating that […]
By Mark Plumlee Consumers are more fractured than ever before. People receive their information from different channels and different devices, and businesses and brands must compete with a thousand other distractions at any given moment. This makes the job of marketing a restaurant much harder, but it also provides interesting opportunities for omni-channel marketing. Advertising […]
By Megan Prevost June has arrived and with it alluring thoughts of summer, long nights, and more outdoor dining in the sun. With the summer territory (no matter where you’re located) comes an increased popularity of frozen treats and refreshing snacks. While there are over 30 national food holidays to choose from this month (and […]
At the US National Restaurant Association Show last week, experts from Technomic offered advice on how to best tailor a menu to encompass trending flavours and combinations and appeal to consumers’ desire to try new things when dining out. Ultimately, the conclusion was that menu innovation doesn’t require a huge menu overhaul if new options […]
By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom […]
By Megan Prevost May brings welcome thoughts of summer menus and warmer patio dining. For restaurant operators, it’s time to start thinking about all the different ways you can market and advertise your restaurant for the month. May is a month packed full of food holidays, with Mother’s Day, Victoria Day, Cinco de Mayo, and […]
